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Easy set-up
Remarketing campaigns provide multiple conversion opportunities to online merchants who wish to recover cart sales. Shopping cart recovery platforms like SaleCycle offer comprehensive solutions to re-engage customers who abandon their shopping carts half way through the checkout process. Such platforms are fully automated with the minimum of input required for real time response. Online merchants seeking to reduce their shopping cart abandonment rate require the use of such tools in order to recover sales. This not only helps target lost customers but enhance customer loyalty and closing sales as well.
Shopping cart recovery software are independent platforms that are easy to install and integrate with multiple third party applications. All that is required is a few lines of JavaScript to be added to the online merchant's website in order to launch a successful remarketing campaign to recover lost sales. These platforms include a range of features to maximize the potential to recover cart sales and increase return on investment. This includes a live view of shopping cart activity along with the report of number of abandoned carts, sales recovered, frequently abandoned products and more. It also includes customer activity history, which enables online merchants to modify their remarketing campaigns, achieve the maximum returns, and reduce the abandonment rate.
Apart from an easy to use interface, these platforms allow online merchants to manage multiple campaigns and maintain conversion data for each campaign separately, thereby providing multiple opportunities to recover lost sales. It is important to customize remarketing messages based on user activity. Platforms like SaleCycle allow online merchants to create customized remarketing messages based on customer activity. It also enables users to choose different response methods based on the products, number of products ordered or a combination of both.
Online merchants can set real time response timings to send incentive based emails or SMS to customers. These platforms are also designed to integrate third party applications such as email service providers, CRM solutions, or analytics package. In addition, these platforms can generate reports based on a number of factors including conversion rates and total return on investment. These reports provide a detailed insight into the effectiveness of remarketing campaigns and the opportunity to successfully recapture lost sales with the minimum amount of investment. Online merchants who have not yet implemented effective remarketing campaigns ought to consider shopping cart recovery software to reduce their abandonment rate, and increase their sales and revenue.
About the Author
Barney Brown is a co-founder of http://www.workcast.co.uk. Since helping launch the business, he has been instrumental in the global adoption of WorkCast's webcasting platform WebCast Manager and related managed services. He is responsible for Sales and Marketing operations which he manages from WorkCast's U.K. headquarters.Prior to co-founding WorkCast, he held a number of senior management positions in the IT and Telco industry, holding a number of Sales and Marketing positions at organisations including BMC Software, Experian QAS and Opal Telecom. Barney has a long and successful track record in starting, growing and managing effective direct and indirect sales channels. Barney has a 1st Class Honours degree in Marketing and Economics from the University of Wales, Aberystwyth.
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